RADD - Website Validation and NAP+W Data Hygiene Sprint

This module introduces the Website Validation Sprint, a short-term, high-volume task designed to ensure the foundational Name, Address, Phone, and Website (NAP+W) data for radiology facilities is current and accurate.

1. 🎯 Context and Module Goal

• Context: Data quality degrades rapidly due to facility acquisitions, mergers, and location changes. This sprint is a proactive data hygiene effort focused on correcting NAP+W details using the facility's website as the primary source of truth.
• Goal: To process 500 records per day by confirming the active status of the website URL and updating any discrepancies found in the Name, Address, or Phone Number in the dedicated update fields.

2. 🤔 Why Website Validation is Essential

Website Check for Mismatch
Confirms if a facility was acquired/merged, leading to a name change or redirection to a parent company's site.

Address/Phone Discrepancy
Check Outpatient clinics rely on accurate contact info (phone/address) to book appointments. The website is the most current source.

Data Familiarity
Be "mindful" of the data and peripheral information, to spot complex issues (e.g., chains with a single phone line).

3. 📝 How to Apply the Learning: The Validation Workflow

The core task is to check the existing record against the facility's live website.

3.1. The Daily Workflow (400 Records/Person/Day)

1. Allocate: Receive your daily allocation of records. (color coded)
2. Click & Check URL: Click the existing URL in the record.
   • If the website is active and the name/branding matches the record: The website is confirmed. Check for quick Address/Phone confirmation.
   • If the URL is dead, redirects, or the company name is different: This indicates a data mismatch (Acquisition, New Name, or Old URL).
3. Validate NAP+W: On the live website, cross-reference the four key fields from the record: Name, Address (physical location), Phone Number, and Website URL.
4. Update Only Discrepancies: NEVER edit the original record fields. Only input the NEW, correct information into the dedicated Update/Flag columns (e.g., Name Update, Address Update, Phone Update, Web Update).

3.2. Key Validation Scenarios and Actions

Perfect Match

• Name, Address, and Phone on the website match the record.
• No action required in the update fields. Move to the next record.

Name Change/Acquisition

• Original URL redirects to a new site (e.g., "Kenai Orthopedics" redirects to "Independence Healthcare").
• Input the New Name and New URL in the update columns. This flags the record for follow-up verification.

Missing URL

• The original record has no URL.
• Search by Name and Address (OPA method): Use Google to find the facility's website. If found, input the new, valid URL in the Web Update column and check the other fields.

Updated Contact Info

• The website shows a different Phone Number or a more detailed Address (e.g., includes a Suite Number or updated Zip Code).
• Input the updated Phone Number or complete Address detail into the respective Update column.

3.3. Crucial Rule: The Source of Truth

The physical location (Address) is the most stable and important data point.

• Priority 1: Address: If the website confirms the address, this validates the facility's existence at that physical spot, even if the name or phone changed.
• Priority 2: Name & URL: Use the website's branding as the source for the current name.
• Priority 3: Phone: Use the phone number listed on the website for that specific location (if available).

⏱️ Time Management: Aim for 2 to 5 minutes maximum per record. If a record is confusing (e.g., an extremely complicated chain or multiple contradictory addresses), flag it for the QA team (Joy or Supervisor) and move on to maintain your daily allocation target.

4. 💡 Summary and Key Takeaways

• Primary Goal: Check URL validity and identify NAP+W discrepancies.
• Daily Target: 400 records. Work quickly, but mindfully.
• Actionable Rule: DO NOT edit the original data. Only fill in the Update/Flag columns with the new, confirmed information.
• Source Validation: Use the live website as the source of truth, and if the URL is missing, use Google Search by Name + Address.