Heartland - Haitian Workshop - Outreach Overview

The One Thing to Get Right Before You Dial

Every call you make is not a sales call. It's a help call.

The people you're contacting don't know you, don't know Heartland, and aren't sitting around waiting to hear about a Haitian Creole workshop. They have their own problems on their plate. Your job is to show up as someone who can solve one of those problems — not someone trying to sell them something.

That's the posture. Help first. Everything else follows from that.

What Problem Are You Actually Solving?

When you call an HR professional at a food manufacturer, a bakery, or a healthcare facility, here's what's likely true about their workplace:

• They have Haitian Creole-speaking employees who may not fully understand English instructions.
• Critical information — safety briefings, policy explanations, onboarding paperwork — is being delivered anyway, and nobody knows for certain it's landing.
• When a new hire nods and signs the form, that's not confirmation they understood. It's just what you do on your third day when you want to keep the job.

That's the problem. And it has real consequences:

Operations. If an employee doesn't understand their instructions, the work suffers. That reflects on the person who gave the instructions — meaning the HR or supervisor contact you're talking to.

Safety. In manufacturing and food production, there's equipment that can hurt people. A misunderstood safety briefing isn't just an HR problem — it's a liability.

Their professional standing. When you help the HR person communicate more effectively with their workforce, you make them better at their job. That matters to them personally.

Keep these three angles in mind. You don't need to lead with all of them on every call — but knowing them helps you respond when a contact pushes back or asks why this matters.

Why the Program Is the Right Solution

This isn't a language class. It's not about making HR professionals fluent in Haitian Creole. It's about moving them from "I have no idea how to start this conversation" to "I can get through onboarding, confirm a safety instruction was understood, and know the information actually landed."

Three sessions. Live on Zoom. July 8, 15, and 22. $899 per participant. Capped at 7 — max 2 per company. Enrollment closes July 1.

The cap is real and it's a feature, not a limitation. Small cohort = practical, scenario-based sessions with real-time feedback. That's how it works.

The Spanish program earlier this year proved the model. It filled on word of mouth. That's your social proof when you need it.

Segmentation: Know Who You're Calling

The contact list has been organized by industry and sub-industry. This matters because your call should feel relevant to their world, not generic.

If you're calling someone at a bakery or food processing facility, the example that lands is: "If your employee doesn't understand the production instructions and the product suffers, that reflects on the person who delivered those instructions — which is you."

If you're calling healthcare, the frame shifts to patient safety and compliance.

The calling script itself won't change dramatically by segment, but being aware of their industry lets you speak more specifically if they engage. Don't fake it — just use what you know.

Iteration: You're Not Running Through the List Once

This is one of the most important things to understand about how this campaign works.

Research shows that someone typically needs to encounter a brand seven times before they make a real connection with it. That means one email and one call is not enough. You're building toward recognition — and that takes multiple touches across multiple channels.

Here's how the touches stack up for each contact:

• Emails go out by industry/sub-industry on a rolling basis. These warm the contact before or between your calls.
• Your calls are the follow-up layer. Most of the time you'll get voicemail. That's fine — leave a short, clear message and move on.
• LinkedIn outreach is an additional layer. As you work each record, find the contact's LinkedIn profile and send a connection request or message. Don't batch this at the start of your shift — do it as you come to each record.

You're going to work through this list more than once. The goal isn't to close everyone on the first pass. It's to get the touches in so that when you call and someone picks up, they already know who Heartland is.

That's when you hear: "Oh yeah, you're the Haitian workshop guys." That's the goal. That's what a working campaign feels like.

The Daily Workflow

1. Emails go out first — organized by sub-industry. That's the day's working package.
2. Work the records — call the contacts associated with that day's emails.
   • Got voicemail? Leave a short message, log it, move on.
   • Got a live answer? Use the posture: you're calling to help, not to sell.
   • Got a real conversation? Push toward the enrollment form. The CTA is not "let me know if you're interested." It's: "You can secure your spot right now at the link — enrollment closes July 1 and it's capped at 7."
3. Work LinkedIn — as you finish each record, find the profile and send your outreach. Don't stack this separately.
4. If you have extra time — go back and work older records for a second or third touch.

The CTA: Say It Clearly

The goal of every conversation is to get the contact to the enrollment form: https://forms.gle/5kp8xz5EG5pF3X7h9

More info at: heartlandlanguage.com/haitian-creole-hr

Do not ask them to "think about it." Do not offer to "send more info and follow up." Move them toward the form. If they have questions, answer them. If they're not ready, note it and plan a follow-up touch.

Urgency is real: 7 spots, July 1 deadline, first come first served. You're not manufacturing pressure — you're reporting facts.

Quick Reference

The Mindset to Carry Into Every Call

You're not interrupting someone's day to pitch them a product. You're calling because their organization has a communication problem that creates real risk — for their employees, their operations, and their own professional credibility — and you have a practical, time-limited way to help them fix it.

Start there. Stay there. The enrollment follows.